ChannelBoss enables sales gains that come from introducing new products, and by modifing the behaviors of buyers and sellers.
The Selling Zone Methodology
Any seasoned marketing and Sales Executive knows that the farther you are away from the transaction that “pulls” product through the channel the harder it is to influence that transaction. In reality, an OEM will not receive increased orders from channel partners unless their products are sold through to end users at an accelerated rate. This is done by having superior product differentiation or increasing market share.

The Selling Zone
The Solution – Make it Easy
The best way to optimize the behaviors of an indirect sales force is to make it easy for them to sell your products, and rewarding them when they do. Provide the systems, tools and resources that enable the sale by exploiting product differentiation and marketshare.

The systems, tools, products and services from ChannelBoss improves channel selling activities. We take your marketing campaigns that are designed to generate leads and prospects, and align them with a certified and motivated sales network that is eager to sell your products.

This chart shows how ChannelBoss increases sales by influencing buying and selling preferences.
The Challenge
To modify behaviors of people and organizations you cannot directly control.
Building Blocks for Optimizing your Sales Channel

A Certified Network
Is a network that is trained on all aspects of your products and the skills to sell your products. Assessments are given to verify knowledge and qualifications to participate in your campaigns. Those who qualify can be provided benefits (Example: sales leads) from your campaigns.

We also provide training for sales skills and nationally recognized certifications.

Recognition and Incentives
There is an optional reward and incentive system that can be integrated along with pre-requisites and qualifiers. Some clients choose to do a recognition-based system that utilizes a series of perks and benefits.

Lead Generation
Whether the marketing and sales campaign is electronic, sampling or a demonstration, our system can connect to your prospects. Prospects are connected to your certified network for sales and followup. ChannelBoss can implement surveys to gain insights about product acceptance and even fulfill prizes and awards.

Sales Enablement
Once a prospect has been connected to your network sales teams, ChannelBoss enables the selling process: marketing materials, email and newsletter communication, sales and rebate entry portals and much more.

Once behaviors are changed through enablement, you start to have a sustainable solution that pays large ROI.