Fragmentation:
High
Goal
Setting Used:
Yes
Outcome:
ROI to Sales
19X
Fragmentation:
Low
Goal
Setting Used:
No
Outcome:
ROI to Sales
25X
Fragmentation:
High
Goal
Setting Used:
No
Outcome:
ROI to Sales
9X
Fragmentation:
Medium
Goal
Setting Used:
Yes
Outcome:
ROI to Sales
13X